Bangkok’s EmQuartier Mall, a unique international luxury retail experience
Thailand’s The Mall Group invested an impressive US$15 million to launch its premium EM District, a four-month-long opening celebrations campaiggn which started on March 27 ended on July 31st.
EMQuartier’s retail mix includes a wide selection of international luxury mono-brand stores: Louis Vuitton, Chanel, Dior, Prada, Cartier, Dolce & Gabbana, Celine, Fendi, Gucci, Valentino, Chloe, Loewe, Miu Miu, Salvatore Ferragamo, Burberry, Emporio Armani, Jimmy Choo, Alexander Wang, with several more stores to open later this year.
The EM District also includes Qurator which houses more than 60 leading Thai designer brands spread over 6000 sqm space. The retail mix includes both established and up-and-coming Thai designers, “so Qurator is not just a store, but also an incubator of ideas and creativity for the Thai fashion industry,” said the company in a statement. New collections are showcased at Qurator for the first time. The Atelier was unveiled last December, and is a multi-fashion brand store with leading fashion brands from around the world coveted by fashionistas.
Another Story is a new concept store covering 900 sqm and featuring a variety of products designed by designers from around the world. There are 160 popular brands from around the world, of which 70 are exclusive brands from abroad and 30 make up a special collection of Thai brands.
The Yellow Korner zone is a gallery filled with work of artists from around the world. The Home & Décor zone offers a variety of home and décor products in many styles. Beach & Resort wear zone offers day looks clothes for mix and match. The Café Zone offers a relaxing city type café, while the Workshop Zone is for people wishing to create unique items.
The Gourmet Market has more than 40,000 products, with additional products from Asia and Europe. Snacks, ingredients, fruits and fresh food are sourced from around the world.
Quartier Food Hall at The EmQuartier features a wide array of international cuisine dining outlets including Thai, Chinese, Japanese, Korean, Singaporean, Taiwanese, Australian, American and New Zealand.