Balmain opens new store at Melrose in West Hollywood

The new Balmain store on Melrose Place in West Hollywood covers over a 2,400-square feet. The new store which is modeled on founder Pierre Balmain’s Italian vacation home was designed by Paris-based architects, Studio KO. In a statement, the firm explained that the aim of the store was to create an exclusive space “in which luxury is expressed by the right proportions and the right rhythm—rather than by an avalanche of expensive materials.”

A tranquil garden in the back invites visitors to stay a while and relax under the shade of low-hanging ferns and plush shrub-sized evergreens. On the shop floor, the full gamut of Balmain’s men’s, women’s, kids, and accessories lines will be available to shop and peruse.

“For as long as I can remember, Los Angeles has always been this incredible source of dreams—pop culture actually made me fall in love with the city even before I had set foot inside it,” said Olivier Rousteing, Creative Director.