Bally opens flagship store in London

Swiss luxury brand BALLY (owned by JAB Holdings) unveiled today the new London flagship store designed exclusively by David Chipperfield Architects, located at 45-46 New Bond Street, London’s prime luxury shopping destination. The interior design has been inspired by a historical image from the archive of shoe boxes lining the wall in a Bally store in the town of Spiez in the 1920′.

Frederic de Narp, CEO of Bally, along with co hosts Lupita Nyong’o and Luke Evans celebrated the grand opening of Bally’s first London flagship store with a cocktail party on Wednesday 22nd October. The London store is the first flagship for the brand in over 20 years.

German family controlled JAB Holdings also owns luxury brands Jimmy Choo and Belstaff.