Balenciaga unveils renovated flagship store in Paris

Balenciaga’s Creative Director Demna Gvasalia has recently unveiled the renovation of the flagship store of the brand in Paris on Rue Saint-Honoré. The newly revamped Balenciaga store in Paris which resembles a clothing warehouse covers a surface of  3,200-square-feet.

Clothes hang on industrial conveyor rails similar to those in the brand’s production headquarters in Italy. Adding to the factory feel of the space, ceilings are covered in aluminum foil, the changing room walls are made of cast concrete and the utilitarian benches are covered in synthetic leather.

Other industrial touches include silicone changing-room curtains and long, aluminum tables that will display accessories. The design touches are “a final detail central to the new Balenciaga ethos of enhancing, underlining and re-presenting that which already exists in a new light,” the brand said.

The store, on the premises of a former gas station, originally opened in 2012 with a design by then-creative director Nicolas Ghesquière.
Gvasalia, who heads both Balenciaga and Vetements, is part of a cadre of creative types from Eastern Europe that have taken the fashion world by storm with a raw, underground aesthetic shaped by the experience of growing up after the collapse of the Soviet Union. Alongside stylist Lotta Volkova, his right-hand