Balenciaga to open fourth store in Paris on Avenue Montaigne

Balenciaga is opening this September its fourth store in Paris and its second to opened since Demna Gvasalia took over as creative director. The new store located at Avenue Montaigne will feature the same warehouse and industrial aesthetic as the nearby flagship store. That means that features such as the industrial conveyor rails for clothes, aluminum foil ceilings and changing rooms of cast concrete could be replicated in the newest store.

Balenciaga store Paris, Rue St Honore