Balenciaga opens new flagship store in Paris

The store at Avenue Montaigne is Balenciaga‘s third in Paris. It occupies the spacious ground floor of an elegant Hausmannian landmark building erected in 1900. The interior design, created by Demna Gvasalia in collaboration with Berlin-based architecture practice Gonzalez Haase, is an extrapolation of the design created for the recently revamped store on rue St.-Honoré.

But the backdrop of fresh concrete that defines that boutique is absent here. the premises have been fully stripped and reveal walls and molded paneling marked by smears of paint, children’s scribblings, and a gradation of lightly damaged surfaces. The raw setting allows the modern interventions, captured by floors in resin and granite tiles, chunky aluminum furnishings and meandering warehouse conveyor rails, to gain a sightly surreal quality. Sculptures by american street artist Mark Jenkins, clothed in Demna Gvasalia’s newest looks, adorn the store, and certainly add to an exceptional shopping experience. The new Balenciaga store carries the brand’s fulll range of women’s and men’s apparel, accessories, bags, shoes, jewellery and eyewear.

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