BALENCIAGA makes another strategic move and maintains top position

Legendary French fashion label BALENCIAGA, one of the best performing GUCCI GROUP companies, has been flourishing under the creative direction of Nicolas Ghesquiere who is also accreddited with the revival of the French brand. Much like Christopher Bailey at BURBERRY, Ghesquiere has been drawing on the brand’s heritage while constantly adding innovative designs, products, fabrics and new marketing techniques. During last week’s Fashion Week in Paris, Balenciaga presented a collection which perfectly blended nylon, cashmere and wrapping materials. And Ghesquire has been doing this without compromising the brand’s awareness and strength.