Badgley Mischka to launch into beauty

TPR Holdings LLC announced this week that it has signed a worldwide beauty license with Badgley Mischka, and will be developing a fragrance and a line of color cosmetics for the brand.

TPR president Brian Robinson remarked in a release, “Mark Badgley and James Mischka are iconic designers with a distinct style,” adding, “The sophisticated aesthetic of their brand caters to a younger, more modern couture customer. We are looking forward to creating award-winning fragrances and color cosmetics for the Badgley Mischka brand.”

James Mischka described Badgley Mischka’s move into the beauty category as a natural progression that aims to engage its customers more intimately with the brand.

TPR Holdings LLC is an NYC-based investor and operator in the consumer products industry. The group owns and operates the cosmetics and personal care brands Mally Beauty, Cargo Cosmetics, Oscar Blandi Hair Care, ybf Beauty and Freeze 24/7.

TPR’s first fragrance for Badgley Mischka will launch in Spring 2018, while the color line is slated to release in the Summer.

 

Badgley Mischka Spring Summer 2018