Azzaro launches ultra-luxury collection

After laying the foundations at Haute Couture in July, AZZARO´s Creative Director Maxime Simoëns went wild this season. Presented on Wednesday inside the Musée de l’Homme, the designer unveiled an all-new Azzaro Ateliers: an ultra-luxe premium ready-to-wear line for women and men.

Mixing couture and ready-to-wear pieces, but also the masculine and feminine – the women’s borrowing lightly from Monsieur and vice-versa – the designer willingly blurred the lines to give a new interpretation of couture and its evolution.

“This ready-to-wear is a new couture, adapted to our time with more pieces for the day. At the same time, there’s this idea of craftsmanship that is perpetuated,” the designer told FashionNetwork.com.

“The size of our atelier has been amplified. All our ready-to-wear is made in France, except for denim, and we use French fabrics most of the time. For the men’s, suits sell from 1,500 to 2,00 euros. For our women’s, dresses go for 1,000 to 4,000 euros and can go up to 10,000 euros for the most worked-on pieces,” he added.

“I wanted a collection that was both romantic and rock, inspired the 1970s, with a lot of diversity, as seen in our model casting for the show. Azzaro has always been a maison characterised by its openness to the world,” added Simoëns.

Azzaro Couture Spring Summer 2018