Axel Dumas, Hermes’ new CEO outlines his strategic vision
Descendant of the Dumas family, founders of the house of Hermes, Axel Dumas takes over from Patrick Thomas as CEO from January 2014. In a recent interview to French media, he outlined his strategy: ”My focus will be on continuity! We want to grow organically, creating value but without prioritizing reduction of costs”.
As outlined by outgoing CEO, Patrick Thomas, Hermes’ retail strategy will be to focus on existing stores instead of opening new ones. Hermes recently acquired the space of its Beverly Hills location and the company is seeking to acquire three more strategic locations this year. The emphasis will also be on refurbishing existing stores as well as the acquisition of franchised stores.