Aveda opens in Kuala Lumpur second store in Asia
Aveda, the American hair product brand, has opened in Kuala Lumpur its second store in Asia & Pacific on 13th January. The plant-based hair, skin and body products company aims to offer a complete experience for customers with the recent opening of its brand new “experience centre”.
Located at Pavilion Kuala Lumpur, the store embraces a new retail concept that moves away from run-on shelving or glass store fronts. Instead, six Experience Zones where consumers can navigate their way through different areas of interest include haircare for both men and women, skincare and body care.