Audi to achieve its sales target of 1.5 million cars, two years early, in 2013
German luxury carmaker Audi, part of Volkswagen Group, aims to hit its sales target of 1.5 million cars two years early in 2013. “We will keep growing this year despite a partially difficult market environment,” sales chief Luca de Meo said in the quarterly earnings statement published on Friday.
Audi, which contributed about 40 percent to VW’s 3.43 billion-euro ($4.54 billion) second-quarter profit, said it will stand by a goal of keeping its profit margin at the upper end of a 8-10 percent target range this year, after 11 percent in 2012. Powered by demand from China and the United States, Audi’s first-half 2013 deliveries rose 6.4 percent to 780,500 vehicles with 24,000 units below market leader BMW. Audi has a goal of increasing sales to over 2 million by 2020.