AUDI becomes world’s best selling luxury car brand, surpassing BMW
German luxury car maker AUDI, owned by the Volkswagen Group sold last month 119.600 units, a sales increase of 12,9% compared to its rival BMW which sold 113.253 (excluding the Mini brand) - a sales increase of only 4,2%. By contrast, Mercedes Benz remains in red, with a sales decrease of 3,2%, totalling 105.449 units sold.
This strongest-ever July performance for AUDI was boosted by a healthy 28 percent increase in unit sales in the United States. In Germany, too, demand for models from the Ingolstadt carmaker were yet again clearly up by 10.7 percent. AUDI achieved especially strong growth in Eastern Europe – unit sales there climbed by 31.4 percent to a deliveries total of around 4,800 last month. The main driver of growth in that region was Russia, where 2,757 Audi models were sold (up 35.6 percent).
For the first 7 months of 2012, BMW sold more units than AUDI (860.327 units compared to 852.900 units) , however, its performance was slower than AUDI’s (7,7% sales increase for BMW, compared to AUDI 12,4% sales increase). Audi expects its 2012 turnover to match its record turnover of 2011 of over 5,3 billion euros and a total of 1,3 million units. In 2013, Audi kicks off production at its new A3 factory in Gyor, Hungary and pledges to invest more than 8 billion euros in its German factories in Ingolstadt and Neckarsulm. Audi’s continued success is attributed to a roll out of very successful models.