Audemars Piguet to open luxury hotel and museum

Earlier this month, Audemars Piguet hosted an official ceremony to lay the first stone of its future museum in its home town, Le Brassus. This futuristic building – a half-buried glass and concrete spiral with roof garden – will be joined, on the other side of the Manufacture, by the brand’s second project: a luxury hotel, currently under construction.

In Le Brassus, Audemars Piguet also owns Hôtel des Horlogers which will be completely transformed. The original building, which stands alongside the Manufacture, has been demolished to make way for a luxury establishment, again designed by Bjarke Ingels. The new hotel will be another atypical design for the region, being divided into four buildings that will form an 82-metre-long wave shape overlooking the valley. In addition to the 65 rooms, there will be a gastronomic restaurant, meeting rooms, a bar and a spa. This new Hôtel des Horlogers is slated to open next year, a few months before the museum.