Audemars Piguet hosts major exhibition in New York

Audemars Piguet, Royal Oak 2012

To celebrate the 40th anniversary of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first ever luxury sports timepiece which sparked a complete paradigm shift in the watch industry, Audemars Piguet has put together a unique, ephemeral exhibition.

Using design, photography, sound and film from three unequivocally 21st century artists, Sebastien Leon Agneessens, Quayola and Dan Holdsworth, the Manufacture has curated an exhibition of 100 exceptional timepieces set against the backdrop of a stage that underscores Audemars Piguet’s origins, mastery and artistry.

These rare watches, from the very first Royal Oak in 1972 to the latest models unveiled at the Salon de la Haute Horlogerie, Geneva in January 2012, will be revealed in a series of exhibitions showcasing the brand’s ability to innovate and create. Following Audemars Piguet’s recent partnership with the American Patrons of Tate (an independent charity that supports the Tate Galleries in the UK), this not-to-be-missed exhibition will commence its worldwide tour in New York on March 21st at Park Avenue Armory. Open to the public for four days only, the exhibition will then continue in six key cities and captivating artistic venues around the globe throughout 2012.

To break the rules, you must first master them – 40 years ago, Audemars Piguet broke all rules of fine watchmaking when in 1972 it introduced the ground-breaking design of the Royal Oak, the first luxury sports watch in Haute Horlogerie. 40 years on, the four characteristics that defined this timepiece and the luxury watch industry are even more than ever recognisable; the octagonal bezel fixed with the hexagonal screws, one of the thinnest selfwinding movements, the seamlessly integrated to the case bracelet and the tapisserie pattern on the dial.

The exhibition installation, photography, sound and film of the three artists create an ambience that is sure to immerse every visitor deep in the Vallée de Joux, the birth place of Haute Horlogerie in Switzerland, while also illustrating its story like it has never been shown before.
The visitors will also have the opportunity to visit a watchmaker’s area including a brocading dial machine where they could closely observe the artistry of Audemars Piguet’s craftsmen. The exhibition also carries dedicated areas displaying images taken by photographer Dan Holdsworth and film, by digital artist Quayola. The contemporary lens of photographer Dan Holdsworth captures the terrain of the Vallée de Joux and its special – cosmic – relationship to time.

The year-long celebrations of one of the most iconic timepieces in the word of Haute Horlogerie will take place for a short time only, in iconic buildings of key cities around the world like Milan, Paris, Shanghai, Hong Kong, Singapore and Dubai and will be open to the public.