Auberge Resorts launches new hotel brand in Napa Valley
Auberge Resorts, award-winning owner and operator of world-class luxury boutique hotels, resorts, residences and private clubs, today announced that it will manage a new resort and destination spa that will be developed on the site of the former Stanly Ranch in the Carneros district of Napa Valley.
The project will be developed by Stanly Ranch Resort Napa, LLC. The 110-room resort, VieVage Napa Valley, will be the first developed under a new lifestyle hospitality brand and infused with the Auberge ethos.
VieVage Napa Valley will be developed on 95 acres of the 712-acre Stanly Ranch, a historic and beloved piece of the California wine country. Bordered by vineyards, rolling hills and views of the Mayacamas Mountains, the resort will be characterized by contemporary cottage-style accommodations and an activated central “commons” featuring a casual restaurant and bar, a bakery, winery and outdoor gathering spaces that bring guests together around fire pits, barbeques, bocce and outdoor concerts.
An on-site winery will make the most of the Carneros district’s moderate climate and cool breezes that contribute to the regions acclaimed Pinot Noir and Chardonnay varietals.
“I am excited by this new concept and what it will bring not only to Napa Valley, but also to the hotel industry,” said Mark Harmon, Founder and Managing Partner, Auberge Resorts. “VieVage will bring together the best of what we do with a beautiful simplicity and understated luxury. This concept will be social, fun, approachable, and it will celebrate the romance of connecting with family and friends.”