ASPREY launches e-commerce

British luxury house Asprey has launched its first e-commerce site ahead of Christmas, with its jewellery, silverware, leather goods and china and glass products available to shop online. Asprey says the site will focus “on offering both a beautiful and functional online experience” with insight into events, the brand’s heritage and its craftsmanship techniques.

At present, Asprey has a Facebook fan page updated on a weekly basis with news and products information. Its new site includes a number of silver items, while the majority of jewellery products are diamond-set. Gifts including pens, picture frames, tea sets, cocktail shakers, iPad covers and purses are also sold online.

Founded in 1781, Asprey offers an extensive range of luxury products such as jewellery, watches, leather, silver, bone china, travel trunks, crystal, fragrances, handbags, polo equipment and rare books, all available in its flagship New Bond Street store. This tradition of offering craftsmanship, quality and design Royal Warrant is by appointment to H.R.H The Prince of Wales and has been a supplier to Royal families around the world.