AROMATHERAPY ASSOCIATES downgrades from Mandarin Oriental to JW Marriott
British based AROMATHERAPY ASSOCIATES, specialized in cosmetics based on essential olis has been more known internationally through its collaboration with Mandarin Oriental Hotels, having provided them with the bathroom amenities. Much like fastest growing band ESPA which aims, one day, to be in all the SPAs and bathrooms of all five star hotels internationally, AROMATHERAPY have decided to take their business one step further in expanding.
According to a JW MARRIOTT Hotels press release, Aromatherapy Associates will provide all JW Marriott hotels with ”expertly crafted, customized bathroom amenities” (a press relase by Marriott says), unlike for Mandarin Oriental which were regular products in smaller packaging. Moreover, the press release states ”hrough original content, founder (of Aromatherapy Associates) Geraldine Howard will advise frequent travelers on how aromatherapy can help lull them to sleep after a long day of meetings or perk them up in the morning before a flight. I cannot help but wonder if she will provide this advice much in the same way Susan Harmsworth (founder of ESPA) does for the over 100 hotel SPAs where the brand is present.