ARMANI’s genious shines yet again, with an impressive new line of its home collection

With the occasion of the International Furniture Fair (Salone Internazionale del Mobile), which is taking place these days in Milan Mr Giorgio Armani has launched two new ARMANI CASA lines, one dedicated to bathroom (developed jointly with ROCA) and kitchen (developed with DADA). He stole the limelight by annoucing the opening of the new ARMANI CASA showroom which covers 1.600 sqm in Milan’s Via Sant Andrea. The new showroom includes private salons as well as large display areas of the ARMANI CASA collections. The new space is just steps away from the ARMANI CASA kitchen and bathroom store which is located at Via Manzoni. 

In less than 10 days, Mr Armani is heading for Dubai for the official opening of its most awaited hotel project, which carries all ARMANI CASA designs. The Dubai opening will be followed by Milan, late 2011, on Via Manzoni. 

In the first quarter of 2010, ARMANI CASA sales grew by 12%, the lines being distributed in 45 countries worldwide. In 2010, there are several scheduled openings in Sao Paolo, China (Shenzen, Guangzou) and Amman.