Armani opens new mega-store concept store in Istanbul

Armani Group inaugurated this week a new flagship store concept in Istanbul, a mega-store on six floors, housing the Giorgio Armani, Emporio Armani, EA7, Armani Jeans and Armani Junior labels.

Giorgio Armani said: ‘I am very proud of this opening because it represents an important step in my brand’s expansion strategy, which is focusing on international world cities: as a transcontinental city, straddling Europe and Asia, Istanbul is, of course, truly cosmopolitan. The new shops within the concept store, including the first in the city dedicated to Giorgio Armani collections, follow a principle of integration and harmony while retaining recognizable, distinctive features that belong to the individual brands. I wanted the whole space to embody the articulated consistency of my world, particularly visually.’