ARMANI launches major London Olympics related campaign with opening of flagship store

With the occasion of the upcoming summer Olympics in London, Giorgio Armani Group has unveiled its ample marketing campaign, preseting its new EA7 line which the Italian team will be wearing (Armani is an equipment sponsor of the Italian Olympic Committee). EA7 is a declination of the Emporio Armani line. To coincide with the launch of the campaign, the Armani inagurated this week its largest ARMANI JEANS mono-brand store in the world, in London’s Westfield Stratford City Mall.