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Armani Hotels in advanced talks to open in London third at the Admirality Arch

Prime Investors Capital (PIC) , the company behind the Bvlgari Hotel & Residences in London, which owns the historical Admiralty Arch from 1912 is in advanced talks with several luxury hoteliers for the management and possible equity in the luxury hotel, which is estimated at an investment of 100 million euros.

Armani Hotels (a joint venture between Armani Group and Emaar Hospitality) and two other luxury chains (unconfirmed) are among the short listed contenders. For Armani Hotels it would be the third hotel, after the one in Dubai and Milan.

Admirality Arch Hotel, London could be managed by Armani Hotels

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