Armani could merge the Jeans and Collezioni labels

Armani Group is reportedly envisaging merging two of its labels Armani Jeans and Armani Collezioni. The Armani Jeans label had a turnover of 500 million euros in 2015 while the Armani Collezioni label registered a turnover of 300 million euros. In 2015, Armani Group had a turnover of 2,635 euros, an increase of 3,7% on 2014. The change will apparently come into effect with the Spring Summer 2017 season.

Burberry and Dolce & Gabbana previously merged their lines with the aim of upgrading their luxury positioning as well as streamlining their business.

Armani Collezioni Spring Summer 2016 ad campaign