Armani Casa to launch in Beijing first real estate project in China
Armani Casa has signed a deal with the Smart Hero Group to develop a residential project in Beijing WWD reports. Architect Ma Yansong has been signed up to design an eco building comprising several apartments, with Armani creating the amenities and common areas.
“I’m very happy to collaborate on the development of this complex in Beijing, one of the most charming cities in the world,” Giorgio Armani told the publication. “The Chinese concept of ‘Union of Nature and Man’ perfectly fits the aesthetic I developed for Armani/Casa, which constantly aspires at creating a sense of harmony inside the indoor spaces while respecting their natural context.”