Luxury business digest with expert analysis by Alessandro Maria Ferreri (February 2018)

Luxury fashion embraces pop-up Onomatopoeic miracle. Together with ROARR!, GRUNT!, SLURP!, without doubts also POP UP has for all of us a cartoon recollection and clearly states for something that comes out of the blue and probably won’t stay long time. It is incredible to realize that so much income of many high end fashion brands today comes in fact from a cartoon sound. It is not a shop in shop or a corner, is not an hard furnished retail space and often many people do not even know where [...]

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The U.S. luxury market on the rebound

The Savigny Luxury Index grew 2 percent in January, as the luxury business shows further signs of recovery. A number of brands ended 2017 with sales growth, with LVMH, Richemont and Swatch all reporting significant increases. Luxury is poised for growth in the United States thanks to new tax cuts, but index author Savigny Partners cautions that economic and geopolitical movements such as currency shifts and tensions could have a negative affect on the market. “The U.S. tax reform is boosting the overall mood,” said Ludovic Granchamp, partner at Savigny Partners, [...]

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Should luxury hotels ban ‘influencers’?

The Independent recently covered the fact that a Dublin luxury hotel banned influencers after a row with a UK based ‘influencer’. Definitely this type of ‘influencers’ should be banned! A ‘media stay’ is a partnership / collaboration between a luxury hotel and a journalist whereas the hotel provides a complimentary stay of maximum 2 nights on a BB basis against guaranteed media exposure from the publication the journalist represents, be it a print magazine, a website or a social media channel. The reputation of the publication and number of previous [...]

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Luxury business digest with expert analysis by Alessandro Maria Ferreri (January 2018)

Luxury fashion consultant Alessandro Maria Ferreri provides CPP-LUXURY.COM with his expert insights on the selection of the most important news of the month. Vuitton and the travel retail business (Louis Vuitton opened a new store at Singapore Changi Airport) When a brand approaches the Travel retail channel has to have specific competencies and managers as while developing online business: travel retail is in fact not a “simple” retail nor is just another market opportunity: it is a very serious business with complex tecnicalities. This is the reason why even a [...]

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Luxury business digest with expert analysis by Alessandro Maria Ferreri (December 2017)

Luxury fashion consultant Alessandro Maria Ferreri provides CPP-LUXURY.COM with his expert insights on the selection of the most important news of the month The crisis of mens formalwear: this week Boglioli will fire 50 employees out of 180 people employed in the company. AMF: Boglioli, Caruso, Brioni, but also Canali, Pal Zileri, Isaia and Corneliani. The whole “mens formal” segment is unfortunately going through tough times. Some of them, like Zegna or Berluti, have such strong and constant investments going on (on icon designers, on product extensions like sneakers, on [...]

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