Amsterdam lags behind major European capitals as a luxury shopping destination

Jimy Choo, Philip Plein, Brunello Cuccinelli and high end hi-fi maker Loewe, have been the only new luxury openings in Amsterdam this year. Even brands with an established presence in the city such as Louis Vuitton, Gucci, Chanel and Bvlgari have been putting off renovation plans, that is why, some of the accustomed luxury shopper may find P.C. Hooftstraat, the leading luxury street, a concentration of vintage stores – stores with interior design concepts hardly seen around the world.

Notable major international luxury brands such as Prada, Bottega Veneta and Brioni are absent from Netherlands. The only new luxury opening announced for 2013 in Amsterdam is Carolina Herrera with a mono-brand boutique on P.C. Hooftstraat.

Despite a steady number of tourist arrivals, Amsterdam is not a preferred European destination for Asian, Russian or South American travellers and wealthy Dutch are known for their conservative approach towards luxury brands and the very wealthy prefer to do their shopping in Parisor London.

There are no luxury department stores and the majority of the mono-brand stores on P.C. Hooftstraat are less than 100 sqm, therefore with a smaller offering than in other major European capitals. With the exception of Sofitel (Sofitel Legend) and Hyatt (Andaz), none of the major luxury hoteliers such as Four Seasons, Ritz Carlton, Mandarin Oriental, Fairmont, Raffles or Shangri-La is present in Amsterdam – the two reasons being strict regulations by state authorities on the total number of five star rooms and the lack of real estate in downtown Amsterdam (most available real estate being either protected or available by lease only).