Amouage opens new boutique in Milan

Amouage, the perfume retailer owned by the Omani Royal Family has grown to 19 stores worldwide and recently opened its second Italian store in the Brera district of Milan.

Design agency JHP, which has been a key partner for the business in this expansion strategy, created the latest store design for the Brera boutique. The new store showcases the perfume house’s entire range and includes its newest launched fragrances: Myths, Lilac Love and Brack.

The new Amouage boutique is located at 7, Via Fiori Chiari, Milan.