Ambitious plans for KRIZIA’s new owner, Chinese millionaire Zhu Chongyun

Italian ailing luxury fashion house of Krizia has been acquired by Chinese billionaire Zhu Chongyun who owns Marisfrolg Fashionwith over 400 stores across mainland China. The first Krizia collection under new ownership will be presented Feb. 2015. Krizia’s new owner plans to open within the next 3 years mono-brand Krizia stores in Beijing, Shanghai, Guangzhou, Shenzhen and Chengdu and gradually, in several cities in Europe, Japan and the U.S. According to Forbes, Zhu Chongyun has assets of over USD 500 million.

Krizia, Fall Winter 2013-14