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Ambitious development plans for Cyprus’ luxury market

Milya Group Cyprus, led by Mr. Ilya Loshak, is a young group of companies operating Cyprus Premium Outlet, First Boutique Limassol and Kilise Ltd. The Group is managed by Maurizio Aschero an international luxury fashion executive with over 20 years of experience in emerging markets.

With the mission of establishing Cyprus as the most important Mediterranean Fashion Destination, Milya Group Cyprus is announcing the opening in May 2015, of the Cyprus Premium Outlet, in Limassol.

First Boutique  Limassol is the leading fashion boutique (600 sqm) in Cyprus and represents, in an international standard appointed environment: Balenciaga, Salvatore Ferragamo, Brioni, Kiton, Philipp Plein, Santoni, Brunello Cucinelli, Helmut Lang, Billionaire, Stefano Ricci, Thomas Wylde and more.

First Boutique Limassol  is also the preferred destination of affluent CIS clients living or visiting Cyprus, with the 80% of its turnover coming from Russian and Ukrainian visitors. In terms of Tax-Free, First Boutique represents the 94.4% of the overall luxury fashion tax-free business in Cyprus.

Cyprus Premium Outlet, Limassol, is the first step of an ambitious project which will lead to the inauguration, in 2017 of the first Designer Outlet Village in an already identified strategic area on the island.

The Premium Outlet is due to open in May 2015 on a surface of 1.500 sqm in Limassol. It is the first fashion outlet of its kind, built in a modern, industrial-chic style (designed by Italian architects) and it will offer the widest range of premium brands in all the categories (rtw, shoes, accessories, gadgets) to the hundreds of thousands clients who are visiting Limassol every year, but not only.

Recent data indicate that Cyprus is a new Mecca for international tourism with over 2 million visitors per year (800.000 just  from Russia and CIS), the Premium Outlet will specifically target, through marketing activities, the tourists visiting other areas of the island, in order to become the only  real, unique destination for fashion lovers from all over the world.

As well, Cyprus Premium Outlet will also launch an e-commerce platform integrate into a web of social media channels which the company has embraced.

First Boutique Limassol (luxury fashion), Cyprus

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