Alfred Dunhill to change partner in India
Brtish luxury mens brand Alfred Dunhill, owned by Richemont Group, is shutting all its three outlets in the country run through a franchise deal with Brand House Retails, an S Kumars group company. “Given the existing economic and retail challenges, we have, mutually along with Dunhill, decided to discontinue the Indian operations for the brand,” a spokesperson for Brand House said. Brand House has already closed Dunhill outlets in Mumbai and Bangalore. The store at DLF Emporio Mall in Delhi will be closed in the next ten days, industry insiders said.
In a statement to CPP-LUXURY.COM, the company PR Manager said: ”Alfred Dunhill Ltd. has no intention of exiting the Indian market place. We are proud and commited to our loyal Indian customers and look forward to continuing to serve them. We remain focused on developing our operations in India and have chosen to work along side a new local partner with significant experience of the Indian luxury market, as well as further developing our internal market management team. Since Alfred Dunhill opened his first international store in New York in 1921, the brand has always been committed to delivering the finest product and exceptional service in elegant, masculine surroundings around the world.”
Bvulgari is another international luxury powerhouse brand which shut down which shut down its store in Mumbai earlier this year, while Salvatore Ferragamo is currently seeking another local partner. Ferragamo’s current partner, DLF, has already terminated its partnership with Giorgio Armani, the company intending to focus on luxury real estate, rather than luxury retail.