Alexander Wang to focus its menswear under one label
Beginning with the Fall 2017 season, Alexander Wang will focus its menswear under one label by combining the men’s ready-to-wear and T by Alexander Wang collections. This reflects a strategic move to further grow menswear, one of the brand’s fastest growing categories, into a complete lifestyle offering.
From autumn 2017 onwards, all menswear will feature the signature Alexander Wang logo on a black in-garment label, currently used for men’s RTW. The company said the merging of the basics from T by Alexander Wang with the elevated RTW range “provides customers with a holistic experience and offers a full men’s wardrobe ranging from easy wardrobe staples, to novelty pieces developed in innovative fabrications, streetwear-influenced graphics, and luxe outerwear.”
CEO and creative director Wang added: “The decision to streamline our men’s business was thoughtfully considered and reflects the way our customers already interact with the brand. Having one focused line enables us to push the boundaries of technical innovation, to elevate menswear by creating new signatures, categories, and updating the codes of the Alexander Wang guy.”
This positioning is in line with an ambitious plan to take the brand’s streetwear-elevated style, and to develop it into a full men’s lifestyle collection that appeals to a customer “who shops to suit his urban, multi-faceted lifestyle, and who isn’t limited by price point.”
The collection will be shown to buyers during Paris Men’s Fashion Week from January 20-28 at the Alexander Wang Paris showroom.