Alexander McQueen inaugurates McQ store in London
British luxury house Alexander McQueen inaugurated this week in London, its very first flagship store dedicated to its slightly more affordable line McQ. The new McQ store on Dover Street covers a surface of 400 sqm on three levels. “We want to create a story and home for McQ,” says Sarah Burton (Creative Director), who worked alongside interior designer David Collins to create a fetish-inspired environment where “boudoir meets brutalism and futuristic, interactive high-tech”. Alexander McQueen is owned by French luxury group PPR, which also owns Gucci, Bottega Veneta, Brioni etc. Since Sarah Burton took over the creative direction of the house, the Alexander McQueen has been one of the best performing brands of the PPR Group, with a 400% turnover increase.