After London, Burberry opens in Seoul first Beauty Box retail concept in Asia

Burberry inaugurated earlier this week, in Seoul, its first Beauty Box boutique in Asia. The new Burbery Beauty Box Seoul is located within the Coex Mall and features the brand’s complete range of beauty products, from fragrances to make-up and skincare. Burberry’s new retail concept also features a wealth of digital innovations such as a virtual sampling of nail polish or make-up foundation.

Burberry Beauty Box boutique Seoul at Coex Mall