After Karl Lagerfeld, Louis Vuitton launches print magazine too

Less thank a week since the launch of Karl Lagerfeld‘s print newspaper ‘The Karl Daily’, another luxury house, Louis Vuitton announces it will begin distributing this Otober, a new biannual, in-house magazine called The Book, whose first issue boasts Charlotte Gainsbourg on the cover and an interview with Catherine Deneuve inside.

The debut issue, spanning 126 pages, also features a men’s-wear photo shoot in Iceland by Peter Lindbergh and a feature telling the story behind vintage Keepall bags in monogram canvas.

The glossy is to be translated into 11 languages and mailed to select customers. Nicolas Ghesquière, Vuitton’s artistic director of women’s collections will head the art direction, while Sylvia Jorif, a contributor to French Elle magazine, is listed as editor.

First issue of Vuitton’s ‘The Book’ features a Keepall vintage bag story