After Hawaii, EDITION HOTELS will open in Istanbul and London
After the grand opening of the first EDITION Hotel in Hawaii last month, Marriott International today announced the acquisition of the historic Berners Hotel in London that will be renovated over the next 18 – 24 months to become The London EDITION. The new boutique EDITION brand was conceived by Ian Schrager in partnership with Marriott International. It combines the personal, intimate, individualized and unique lodging experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott.
“Bringing his original vision, passion and commitment to create something truly special in collaboration with Marriott, Ian Schrager added “I am thrilled to be returning to London for an incredibly special and historical building like Berners Hotel. I am excited and passionate about creating an authentic and original experience for this special EDITION hotel in this gateway city”.
Earlier this year, Marriott also acquired the Seville Hotel in Miami Beach to redesign and redevelop into an EDITION hotel. Marriott expects to open the brand’s second property, The Istanbul EDITION, in the first half of 2011.
The new London EDITION Hotel will be located on Berners Street, in the city’s Fitzrovia neighborhood. This historically bohemian area was once home to writers, including Virginia Woolf, George Bernard Shaw and Arthur Rimbaud. Today, it is London’s media and advertising hub.