After buying back Amanresorts, Adrian Zecha launches premium brand dedicated to China
Kempinski announced the development of NUO, a luxury hotel brand developed for China and for Chinese, while the InterContinental Hotel Group went and created HUALUXE just for the Chinese market. It’s perhaps no surprise then that another new premium hotel brand dedicated to China will be showing up in the next few years: Ahn Luh Resorts & Residences.
One of the people behind it is Adrian Zecha, founder of Amanresorts who, earlier this month, bought back Amansresorts from Indian based DLF Group and co-founder of GHM Hotels. Defined as an “urban resort brand that epitomizes a contemporary China meaningfully influenced by a long history of cultural traditions”, Ahn Luh is aiming high. That starts with each property only featuring between 50 and 100 rooms, to keep it intimate. But that’s the only small aspect about it. Guest rooms average 645 square-feet and suites come in at 1,300 square-feet.
There’s a long list of amenities guests can look forward to, which include such necessities as a Tai Chi center (with resident Tai Chi master), indoor and outdoor pools, a Chinese-style tapas bar, a cigar lounge, a fleet of private cars with WiFi, and concierge/business team.
The first hotel to open is Ahn Luh Dujiangyan, located in Zhongxin Town, near Chengdu, in the heart of China. Dujiangyan is famous for its irrigation system, which together with nearby Qingcheng Mountain, are both recognized as Unesco World Heritage sites. The hotel will count only 80 rooms but covers an area of 160,000 square-feet, with all rooms having a view of Qingcheng Mountain. An all-day restaurant will serve authentic Chinese cuisine, including a dian-xin(dim sum) breakfast.
Ahn Luh Xunliao Bay, scheduled to open in 2016, will be a 100-room beach resort a few hours from Shenzhen (near Hong Kong) on Delta Bay, famous for its white sand and clear water. Projects in Beijing, Lhasa (Tibet), and other major Chinese locations are also being planned.