Aesop opens in São Paulo first store in Latin America
Aesop’s slick new São Paulo store is the first foray into the Latin American market for the cult Australian skincare brand.
The project is a collaborative effort between Pritzker and Mies Van de Rohe prize winning Brazilian architect Paulo Mendes and Metro Associated Architects. Utilising the kind of locally sourced, everyday materials – such as concrete, glass and paint – usually employed in civil construction, the team’s sensitive and imaginative approach has created a functional elegance with meticulous detailing and finish, the hardy materials offset by artisanal patterned cement tiles more commonly associated with residential properties.
The store has a dual frontage, with the main entrance located on Rua Oscar Freire, both providing great street-side visibility of the interiors.