A rushed opening for the MICRI GOLD shop in Bucharest

One of the major jewelry and watches retailer on the Romanian market, MICRI GOLD open this month their new shop on high street Calea Victoriei in Bucharest. The space occupies a surface of 200 sqm on the groundfloor of the Grand Hotel Continental which is due to open end of this year.

For Micri Gold, this opening seems rather rushed, especially considering they decided to move furniture from their former shop in Magheru Boulevard which was twice as small to this new, larger location, not to mention the windows are twice as large in the new shop. Therefore, the displays look small and the windows empty, suggesting an improvised set up.

We can agree with the importance of location as well as catching the Christmas holiday season, yet this compromises on the prestige of the location and implicitly not living up to the standards of the represented brands (BVLGARI, CHOPARD, DAMIANI, DE GRISOGONO).