11 Howard, latest contemporary luxury hotel opens in SoHo, New York
11 Howard is the latest hospitality venture of real estate magnate Aby Rosen, the owner of properties such as the Gramercy Park Hotel and the Seagram Building.
Occupying a former post office reworked by local architectural practice Beyer Blinder Belle, 11 Howard further burnishes the neighbourhood’s reputation with an interior expertly composed by the hotel’s creative director, Anda Andrei, together with Signe Bindslev Henriksen and Peter Bundgaard Rützou of Danish firm Space Copenhagen. Outside, meanwhile, Rosen has partnered with public art organisation Groundswell to create a 150ft mural on the hotel’s south wall, completed by student artists mentored by Jeff Koons.
11 Howard’s slick blend of a Scandinavian design sensibility and a distinctly New York personality is clear from the moment guests step through the door. In the bleached oak lobby, statuesque bespoke furniture complements a mobile by Alexander Calder suspended from the 15ft-high ceiling. To the right, a design gallery/boutique hybrid full of collectibles, the first US outpost of Copenhagen’s Studio Oliver Gustav, overseen by the Danish interior designer, stands in place of the usual hotel gift shop. On the left, a blackened steel spiral staircase with a leather-covered banister leads up to the bar and library, with furniture from Rick Owens and Vincenzo De Cotiis, and artwork by Hiroshi Sugimoto.
With the hotel’s attractions also including less familiar views of lower Manhattan,a modern French restaurant next door conceived by restaurateur Stephen Starr, and Boosted electric skateboards for guests to explore the area, 11 Howard is a distinctive but distinctly downtown new draw.